CASE STUDY: Sienna X – The Glow-Up of a Tanning Empire ☀️✨

🌟 The Challenge:

Sienna X had a dual challenge—not only did they need to sell more self-tan products, but they also needed to attract beauty professionals to their spray tan training and services. With a crowded beauty industry, they struggled to differentiate themselves, and their digital presence lacked the strategic push needed to scale both sides of the business.

That’s where we came in. Our goal? Build a high-converting online marketing strategy that would boost product sales, increase training sign-ups, and solidify Sienna X as the go-to tanning brand.

🚀 Our Creative, Data-Driven Strategy

✅ Meta Ads That Sell & Educate – We ran two ad funnels:

• For Consumers: High-energy, influencer-led content showcasing before-and-afters, tutorials, and real results to increase e-commerce sales. 🛍️📱

• For Professionals: We created ad creatives that highlighted earning potential, salon success stories, and limited-time training discounts, making it irresistible for beauty professionals to sign up. 💼✨

✅ Google & YouTube Ads for Maximum Reach – We dominated search with PPC ads targeting:

• “Best self-tanner for beginners” 🌞

• “Spray tan training near me” 💆‍♀️

• “How to start a tanning business” 🏡

We also ran YouTube ads, leveraging testimonials and mini-masterclasses to showcase the expertise behind Sienna X’s training programs. 🎥📢

✅ SEO That Drove Organic Sales – We optimized Sienna X’s website with blogs, category pages, and product descriptions that ranked for high-intent keywords like “streak-free self-tan” and “best spray tan machine”—bringing in consistent organic traffic. 🔍📈

✅ Email Marketing That Nurtures & Converts – We built automated flows that segmented customers into:

• First-time buyers – Educating them on how to get the best tan, reducing hesitation. 📩🌞

• Loyal customers – Rewarding repeat buyers with exclusive offers and insider tips. 🛍️💖

• Beauty professionals – Sending targeted emails about business growth, special deals, and upcoming training sessions. 💼📩

✅ Instagram & Facebook Growth Strategy – We transformed Sienna X’s social media into a hub for beauty lovers & professionals, using:

• Aesthetic brand storytelling 📸✨

• User-generated content (UGC) & influencer collaborations 💃🌟

• Behind-the-scenes spray tan training clips 🎥🖥️