The Challenge: A Legacy Brand Struggling to Connect with Modern Audiences

Warburtons, one of the UK’s most recognized bakery brands, approached The Ad Home with a major challenge: their traditional marketing efforts were losing impact in the digital space. While they had strong supermarket sales, their online engagement was stagnant, and they struggled to connect with younger consumers who favored digital-first brands.

They needed a fresh, dynamic approach—one that leveraged influencer marketing to boost brand relevance, social engagement, and ultimately, sales.

Our Solution: Influencer-Driven Brand Reinvention 🤳🔥

1️⃣ Strategic Influencer Partnerships 🎯
We handpicked top-tier UK food influencers, lifestyle bloggers, and family-focused creators to seamlessly integrate Warburtons products into authentic, high-quality content. Instead of generic product placements, we curated engaging baking challenges, breakfast inspiration series, and viral recipe collaborations.

2️⃣ TikTok & Instagram-Focused Campaigns 📱
Recognizing the power of short-form content, we launched influencer-led TikTok trends and Instagram Reels showcasing Warburtons’ range in fun, relatable ways. By leveraging trending sounds, humor, and storytelling, we secured millions of organic impressions and engagement rates that outperformed industry benchmarks.

3️⃣ Data-Driven Influencer Selection & Performance Optimization 📊
Using advanced analytics, we identified high-ROI influencers with engaged audiences. We continuously tracked metrics like engagement rates, click-through rates, and conversions to optimize future collaborations. This approach ensured that every partnership delivered measurable impact.